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Insights on AI search & SEO

Guides, research, and product updates from the ripple team.

AEO12 min read

Answer Engine Optimization: the complete guide for 2026

AEO is the practice of making your content citable by AI platforms. This guide covers everything from schema markup to content structuring.

MT

Marcus Torres

March 22, 2026

SEO6 min read

Why your Google rankings aren't telling the full story anymore

Traditional rank tracking misses a growing share of search behavior. Here's what to measure instead — and how ripple tracks both.

PN

Priya Nair

March 18, 2026

Product4 min read

Introducing ripple: one dashboard for Google and AI search

Today we're launching ripple — a platform built from the ground up to track your visibility across both traditional search and AI answer engines.

AN

Ashley Nguyen

March 10, 2026

AI Search7 min read

Share of voice in AI search: how to measure what ChatGPT says about you

Share of voice isn't just a PR metric anymore. We break down how to track citation frequency across every major AI platform.

JL

Jamie Lee

March 5, 2026

SEO9 min read

Schema markup for AI visibility: the properties that actually matter

Structured data is one of the highest-leverage ways to get cited by AI platforms. We analyzed thousands of responses to find the patterns that work.

MT

Marcus Torres

February 27, 2026

AEO10 min read

Competitor benchmarking across AI: who's winning the citation war in your category

AI answer engines don't rank results — they pick winners. Here's how to find out who those winners are in your niche, and how to unseat them.

PN

Priya Nair

February 20, 2026

Product3 min read

ripple changelog: multi-market support, AI platform updates, and more

A round-up of everything shipped in Q1 2026 — including daily rank tracking for 50+ markets and expanded AI platform coverage.

AN

Ashley Nguyen

February 14, 2026

AI Search8 min read

Why Perplexity cites different sources than ChatGPT — and what it means for your strategy

Each AI platform has distinct citation preferences. Understanding these differences is the key to building a multi-platform AEO strategy.

JL

Jamie Lee

February 8, 2026

SEO11 min read

The death of the 10 blue links: what zero-click search means for content marketers

40% of searches now end without a click. Here's how to adapt your content strategy for a world where AI answers before users ever reach your site.

MT

Marcus Torres

January 30, 2026

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Weekly insights on AI search, SEO, and answer engine optimization.