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Insights on AI search & SEO
Guides, research, and product updates from the ripple team.
Answer Engine Optimization: the complete guide for 2026
AEO is the practice of making your content citable by AI platforms. This guide covers everything from schema markup to content structuring.
Marcus Torres
March 22, 2026
Why your Google rankings aren't telling the full story anymore
Traditional rank tracking misses a growing share of search behavior. Here's what to measure instead — and how ripple tracks both.
Priya Nair
March 18, 2026
Introducing ripple: one dashboard for Google and AI search
Today we're launching ripple — a platform built from the ground up to track your visibility across both traditional search and AI answer engines.
Ashley Nguyen
March 10, 2026
Share of voice in AI search: how to measure what ChatGPT says about you
Share of voice isn't just a PR metric anymore. We break down how to track citation frequency across every major AI platform.
Jamie Lee
March 5, 2026
Schema markup for AI visibility: the properties that actually matter
Structured data is one of the highest-leverage ways to get cited by AI platforms. We analyzed thousands of responses to find the patterns that work.
Marcus Torres
February 27, 2026
Competitor benchmarking across AI: who's winning the citation war in your category
AI answer engines don't rank results — they pick winners. Here's how to find out who those winners are in your niche, and how to unseat them.
Priya Nair
February 20, 2026
ripple changelog: multi-market support, AI platform updates, and more
A round-up of everything shipped in Q1 2026 — including daily rank tracking for 50+ markets and expanded AI platform coverage.
Ashley Nguyen
February 14, 2026
Why Perplexity cites different sources than ChatGPT — and what it means for your strategy
Each AI platform has distinct citation preferences. Understanding these differences is the key to building a multi-platform AEO strategy.
Jamie Lee
February 8, 2026
The death of the 10 blue links: what zero-click search means for content marketers
40% of searches now end without a click. Here's how to adapt your content strategy for a world where AI answers before users ever reach your site.
Marcus Torres
January 30, 2026
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Weekly insights on AI search, SEO, and answer engine optimization.